Podcast Awards – Worth It or Not?

Winning a podcast award or competition can feel incredibly rewarding. Not only does it validate your hard work, but it can also help boost your show's visibility. However, not all podcast awards and competitions are created equal. Some may not be worth the effort, time, or cost required to apply.

Find a list of awards here.

Weighing the Costs vs. Benefits

Before submitting your podcast for an award, consider how much time and effort the application process demands. Some competitions require detailed submissions, including lengthy essays, audio samples, and promotional materials. Ask yourself: will the potential exposure, credibility, or prize justify the effort?

Another crucial factor is the application fee. Some podcast awards charge a fee to enter, and these fees can be unexpectedly high. If the return on investment is unclear, you might want to reconsider applying.

Is the Award a Good Fit for Your Podcast?

Not all awards align with your podcast's niche or audience. Some competitions exist primarily to promote the media company hosting them, while others genuinely aim to discover and elevate new voices. Before applying, look at past winners. Do they have resources, audiences, or styles similar to yours? If so, the award might be a good fit.

It's "Nice to be Nominated".

Even if you don't win, being nominated or becoming a finalist in a well-regarded competition can provide significant value. High-profile awards often receive many submissions, so making it to the shortlist can still boost your credibility. Featuring a nomination badge on your website or social media can help attract new listeners and industry connections.

Should You Apply?

If the application process doesn't interfere with your podcasting workflow, the fee is reasonable, and the recognition could help grow your audience, then submitting your podcast could be a great move.

Ultimately, awards should serve as motivation, not a distraction. If applying inspires you to improve your craft and share your work with a broader audience, then it's worth considering.

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